Better Food, Local Food
Quality
Many urban consumers already know their vegetables do not taste as good as they should, do not stay fresh as long as they would like them to, and are frequently expensive despite poor quality.
The need to transport perishable vegetables long distances from farm to table lies at the heart of the food quality problem. Long transportation means shelf life needs to be extended. A number of techniques are used and vary from product to product. Tomatoes, for instance, are grown with shelf life in mind, harvested before they are ripe and allowed to ripen during transportation or in ethylene chambers. Most of these techniques damage taste and nutritional quality.
BrightFarm Systems – Ultra Local Farms
Growing perishable vegetables in the heart of your community removes the need for lengthy transportation, thus allowing the grower to focus simply on taste and nutritional value. Farms located within the urban area allow consumers to eat their fresh perishable vegetables within 12-24 hours of being harvested. Fresh, full of flavor, and full of vitamins!
Access
Lengthy transportation, produce spoilage and middle men raise the price of perishable vegetables. High retail prices for items such as lettuces, tomatoes and cucumbers discourage many less affluent communities from buying, and supermarkets from stocking, these items. Yet perishable vegetables are important components of a healthy diet.
BrightFarm Systems – Farming in Food Deserts
Our farms can be located throughout the city, providing fresh vegetables directly to all communities
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